AssuredPartners UK & Ireland Acquires South West Brokers Limited

AssuredPartners UK & Ireland announces acquisition of South West Brokers Limited marking another significant step in its expansion across the region.

AssuredPartners UK Acquires Anchorman
AssuredPartners UK Acquires West Insure

AssuredPartners, a leading insurance broker in the United States, UK and Ireland is pleased to announce the acquisition of South West Brokers Limited which trades under the name of Westinsure Plymouth (“Westinsure”), subject to regulatory approval.

Westinsure provides insurance solutions to a range of commercial and personal lines clients. Placing in the region of £5m GWP, the entire team will remain in their current roles and continue under the leadership of Brian Jones.

David Heathfield, CEO of AssuredPartners UK and Ireland, said:

“Westinsure enjoys a very strong reputation across the South West and we are excited to work with Brian and the team as we look to continue our growth across the region and throughout the UK. Establishing a presence in Plymouth was a key strategic target for us following our successful acquisition of the PSP Group last year, and combining our collective expertise will help to ensure that we become the leading provider of Insurance broking services across the South West.”

Brian Jones, founder of Westinsure said: “I am incredibly proud of the business we have built over the years and I was keen to find a partner with whom I could grow the business in the years ahead. I have known and worked with Bob Parkins of the PSP Group for many years and I’m excited to combine our wealth of knowledge and be part of the rapidly expanding AssuredPartners’ footprint in the UK & Ireland.

Bob Parkins CEO of PSP Group said:

“I have worked with Brian & Jo in the past when we were on the Westinsure journey together. Since then, I have been very impressed with the business they have built. Over the years they have assembled a very experienced team which has justifiably earnt the excellent reputation they have in the market. I very much look forward to working with them again and expanding the business in Plymouth and beyond”

AssuredPartners is one of the fastest-growing, independent insurance agencies in the United States, UK and Ireland. This latest addition to the group follows closely behind UK acquisitions in Birmingham, Chester, Scotland and its recent expansion into Ireland. Founded in 2011, AssuredPartners has acquired in excess of 400 agencies, with offices in four countries and 36 states across the US. With in excess of 9,000 employees it is one of the largest independently owned brokers in the world.

Westinsure Plymouth is your local insurance specialist, providing a comprehensive range of business and personal policies that can be tailored to suit all of your insurance requirements.

For more information about the services provided by AssuredPartners UK and Ireland, please visit

Share This Story, Choose Your Platform!

Get in touch with one of our experts.

If you would like to have a discussion with one of us,
please do not hesitate to get in touch


David Heathfield  |  Chief Executive Officer
E:  |   T: +44 (0)20 7337 6800

Stuart Quilter  | Chief Financial Officer | T:+44 (0) 20 3675 0062

Paul Casey  |  Acquisitions & Integration Manager
E:  |  T: +44 (0)20 7337 6800